1. Cannot be applied retroactively to purchases made before 12:01 a.m. on Mar 3, 2026.
2. Cannot be combined with any other discounts besides for each other. One coupon per customer.
3. All bank wire payments and checks must be received by end of business day, Feb 3, 2026 otherwise price will revert to original listed bank wire price.
4. Discount Conditions
March Madness Week 1
- 10% off only applies to the 8 collections featured above
- Discount expires on March 9 at 11:59pm CST
25% Diamond offer
• Up to 25% off only on the BG Signature and Black Natural Diamonds in the Shape of Cushion, Oval, and Quadex.
• Does not qualify for the following 5 stones BKAGS-104114650004, AGS-104105415003, BKGIAGS-5182989103, CGIAGS-5222886148, and AGS-104105165006.
5. To receive discounts - purchase must be made online.
6. Special offer only good until 3/31/26 unless otherwise stated.
7. No repurchase with coupon permitted of same canceled diamond/setting orders
8. Cannot be used towards the upgrade of a diamond nor custom cut diamonds.
Affirm Financing
Rates from 0–36% APR. Payment options through Affirm are subject to an eligibility check and are provided by these lending partners: affirm.com/lenders. Options depend on your purchase amount, and a down payment may be required. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Financing Law license. For licenses and disclosures, see affirm.com/licenses. For example, a $800 purchase could be split into 12 monthly payments of $72.21 at 15% APR. Options depend on your purchase amount, and a down payment may be required.